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From
Doncaster Racecourse a grade 1 venue, a member of
the British “Super 12” and the home of the
oldest classic race, the St Leger (to Sept 2004) to Catterick
Bridge , one of the smallest and busiest
dual-purpose racecourses in Great Britain. |
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From
the up and coming seaside racecourse at Redcar on the
flat, to Wetherby steeplechases, the northern jewel in
jump racings crown. IRM’s racecourse management
experience is as broad as it is long.
IRM
believes that the key to successful management of any
racecourse is a complete understanding of the specific
requirements of each area of operation.
The
identification and attainment of specific objectives for
each business unit leads to the achievement of the
racecourses long term strategy aims.
Managing
a racing operation includes a great deal more than
simply organising the race meetings and maintaining the
facilities.
It
requires strong financial control, efficient
administration, clear communications, clever marketing ,
carefully programmed building maintenance ,
inventive facility development, excellent track
maintenance, innovative race programming proficient
human resource management robust commercial management (
to achieve high sales) and capable strategic management .
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